Pottery Barn opens in Mirdif City Centre

..... and the ExpatWoman crowd go wild ! Pottery Barn launched their new store this month with a comprehensive campaign across online, print, and radio. 

Taking a Round the Site package of banners for the month, the launch of the new store was soon picked up by forum users with several threads developing including "I want to live in the Pottery Barn House "  ;-)   The banners are linked to the Pottery Barn catalogue and readers were soon chatting about furniture and designs on different pages.  Of course it helps that the store clearly stocks a good range of quality products.

Those familiar with the brand were delighted to hear its in town, and those who were not, were intrigued ; a trip to Mirdif to see what all the fuss is about was a first for many this week. 

Google Pottery Barn Dubai, the no. 1 link is to a June 2009 press release, there by virtue of longevity. No. 2 is very clearly ExpatWoman.com with several March 2010 links detailed to different threads and editorial posted.

It is a great example of the value of social media and how marketing spend can be exponentially magnified by the power of word of mouse....