We've applied a very organic approach to our ExpatWoman.com Facebook page. We have been running it for only 9 months and have nearly 4,000 followers... that number is peanuts when compared to our 250,000 unique visitors to the website per month though!
We see our site as a forerunner to what is now called "social media"... our forum has been running for about 8 years and has a new post every 20 seconds- it gets very busy in there! So for us, Facebook is something that we need to do to connect to our readers in that stream but our focus is and always will be the main website.
Here's some Facebook stats...
87% of our "Likes" are female unsurprisingly!
We actually get a great response to the posts that we put on Facebook and believe this is because we have let the membership grow on its own without pushing "liking" our page too heavily- so we actually have a fan page that is populated with genuine fans who really want to interact with us on Facebook and have not just clicked "like" to enter a competition or some other forced entry path.
We'll keep you updated on our Facebook journey and also take a closer look at our Twitter account too!
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